Online performance advertising


Online performance advertising is wherein the payment is based on the performance of the ad. The advertisers in this case rely on the CPM mode, CPC ads CPL ads or choose the CPA ads.

The CPM ads refer to the system where the advertisers incur cost per mille. Mille here means thousand so he needs to pay a particular amount for 1000 impressions. So whether the user clicks on the ad or not, the advertiser stills needs to pay for impression. The CPC ads are the Cost per Click module. In this kind of ad campaign, the advertiser needs to pay a certain amount of money to the publisher only when a user clicks on the ad and is diverted to his website. This kind of online performance advertising is more popular with the advertisers. The CPA ads are Cost per action ads wherein the advertiser needs to pay only when a visitor diverted from another site does some action. This action can be in the form buying something or can also be related subscribing to the ad. The CPL online performance advertisement are considered to be most advertiser friendly as in this kind of ads the advertiser has to play only when his ads are able to generate leads.

Free Classified Advertising


If you want to get traffic at your website and need to promote your site but can’t spend on it then you can choose free classified advertising. It is considered to be one the good ways, by which the advertisers can list themselves with the websites that provide with the classified ads. They can then get traffic through these sites and can promote their website easily.

 Classified advertising has always been popular with the advertisers. They were initially prominent in newspapers where the advertiser had to pay on per line basis. In case of online classified advertising, there are some publishers that charge you while there are others which may provide your ad listing for free. You can contact then submit your listing with them. The ads in this kind advertising module are listed out on the basis of their category. For instance, if you an online website related to corporate gifts then your free classified advertising would be listed under the said category. When you pay for the advertisement then the publisher may highlight the ad and this would help you to get better traffic. Thus it is a convenient and effective way to promote your website and create awareness

Online performance advertising


Online performance advertising is wherein the payment is based on the performance of the ad. The advertisers in this case rely on the CPM mode, CPC ads CPL ads or choose the CPA ads.
The CPM ads refer to the system where the advertisers incur cost per mille. Mille here means thousand so he needs to pay a particular amount for 1000 impressions. So whether the user clicks on the ad or not, the advertiser stills needs to pay for impression. The CPC ads are the Cost per Click module. In this kind of ad campaign, the advertiser needs to pay a certain amount of money to the publisher only when a user clicks on the ad and is diverted to his website. This kind of online performance advertising is more popular with the advertisers. The CPA ads are Cost per action ads wherein the advertiser needs to pay only when a visitor diverted from another site does some action. This action can be in the form buying something or can also be related subscribing to the ad. The CPL online performance advertisement are considered to be most advertiser friendly as in this kind of ads the advertiser has to play only when his ads are able to generate leads.

Adware Popunder Traffic


Adware software is used by many of the online advertisers as it enables them to identify their target consumers and get better quality adware popunder traffic. The adware software helps in promoting contextual advertisings and makes it more efficient. This is why it is preferred by much online business and is used in their ad campaign.

The adware software is basically downloaded in the user’s system and is attached with free software that the users may download online. The software then monitors the user’s activity and understands this browsing pattern. This information is stored by it and is sent to an adware platform which then scrutinizes the information and categorizes the user accordingly. It identifies and categorizes him on the basis of his interests and then they only display popunder ads which are of interest to the particular user. This is how they maintain the database also and one can use it for effective online advertising. It enables the advertisers to draw quality adware popunder traffic at their site and makes the campaign more effective. The adware popunder ads can deal with the popup ad blockers and can promote the website to the target consumers so that they may know more about it and visit the site.

Mass mailing Solutions - Softwares or webwares


Mass mailing is an integral part of email marketing where the advertiser sends bulk mail to the target consumers so that they can learn more about his products and services. In order to send bulk mails they can look for good mass mailing solutions in the form of softwares or webwares which can turn out to be very effective. The softwares or webwares that you use makes it convenient for you to send all the mails together and promote your site to the masses effectively.

In order to send email in bulk you can either buy software or subscribe to a webwares. Webwares are web based software that function online and enables you to send bulk email through their website. Both of them provide you with good mass mailing solutions that can help in your email marketing campaign. To make your campaign more effective you can also contact an online media company which can help you to choose the right softwares or webwares for promoting your online business. You can also rent bullet proof server and get opted in email list through these companies which would help you to make your online campaign more successful. They can also design your campaign and ensure that it is able to reach out to the target consumers.

Types of email marketing


Email marketing is one of the best ways to promote your online business. The advertisers can choose from the different types of email marketing and use the one that can promote their products and services better. They are broadly divided into four categories- newsletter email marketing, quick announcement emails, catalog email and press releases. The newsletter mail marketing is where the email is sent to the subscribed members at a regular interval. It informs the target clients about new products or the special service that are being rendered by the online business. The catalog email marketing is generally in the form of a catalog that is sent to bulk target consumers to inform them about the different products and services that are sold by the online company. The quick announcement emails are also referred to as the postcard email wherein the email is sent to subscribers to inform them about any latest changes or developments. In press releases, the email is again sent to the subscribers so that they can get to know about the media coverage.

If you don’t have subscribers and still want to use email marketing to promote your website then you can buy email database through the online media company. You can then send bulk emails and reach out to them to inform them of your products and services.

PHP website development Services


If you need dynamic and an interactive website then you can choose to get PHP script embedded in your HTML. You can opt for PHP website development services wherein the web developer can help you to design your page with PHP script. The script is considered to be apt for the websites that are heavy and are highly dynamic. It is considered to be a good language and you can get your website developed in this website. One can choose a good online media company which provides with the PHP website development services and can make sure that your website is very attractive and is interactive.

Apart from the web development services, the companies can provide you with online media deals for promoting and advertising your website which would enable you to reach out to the target consumers. They can design your website and your advertisement campaign also so that you are able to get the right traffic at your site. The website development company can also use good content righting services for your site which would help you to get a good ranking with the search engine as well. This way choosing the right company for your PHP website can help you get a number of other benefits also.

Online Advertising Models and features


If you need to promote your online business then there are a number of online advertising models available to you and you can choose the one that matches your requirement. If you want to reach out to the masses then investing in media tools like email marketing and tele marketing can be effective. It is considered to be an economical and effective way by which the advertisers can reach out to the masses. If you want it to be more effective then you can buy related database online which would help you to reach out to the target consumers. The email marketing and tele marketing is a part of direct marketing where the advertiser reaches out to the target consumers directly.

Using display advertising is another way to promote your business online. This is a form of affiliate marketing where the advertisers need a publisher to advertise his site and send traffic to it. In display ads you can use banner ads, popup ads, popunder ads and other forms of advertisements that can help you to advertise your brand to the masses and get quality traffic. It is an indirect form of marketing. For effective marketing you can contact and online media company that can provide you with the right solution.

English Content Writing Services


Promoting your website is very important to get a good traffic at your website. There are different ways by which one can promote his site and get geo-targeted traffic at it. So if you need to get English traffic at you site then you can choose English content writing services which are considered to be very effective. You can hire an expert to provide you with the geo targeted traffic by providing you with good content. It is best to hire an SEO content writer as he can provide you with SEO enriched articles. The expert would be able to use the right keyword in the content which is then picked up by the search engine and can help you to get good traffic at the website. When you choose English content writing services, then the writer would use geo-target keywords so that you can get country specific traffic at your website. the search engine spiders then capture the keywords and enlist your webpage accordingly. So the content of your website can help you to improve search engine page ranking and is therefore very useful. You can also hire English content writing services to get articles which can be submitted to the directories and get you more traffic.

Role of Database in Media Campaigns


In order to make your media campaign more successful it is very important to invest in the right tools. So if you want that your tele marketing campaign or your email marketing campaign should be successful then you can buy the right database for the same. Buying the right database can turn out to be very important and can help in promoting your media campaign more effectively. The database consists of information related to the target consumers. It includes the email and the number of people who are likely to be interested in knowing about your products and services. So when you buy the database then you are able to reach out to the target consumers and promote your company more effectively.

If you are promoting your online business through email marketing then you can email database so that you can send bulk mail promoting your online business. With tele marketing database you are able to get the telephone number of target consumers and you can call them and promote your brand. The database is therefore very useful and important in your media campaign and can make it more effective. One can buy the database online through the online media companies.

BP servers for Direct email marketing Campaigns


Email marketing campaigns are categorized under direct marketing and is very popular with the advertisers who wish to promote their online business. So if you are using direct email marketing campaigns to reach out to the target clients then you can rent BP servers that can help you send bulk mails. The BP server refers to bullet proof servers that are more relaxed in their terms and policies. The normal servers do not allow the advertisers to send bulk mail to the consumers and in fact it blocks their account if they do so. This is why it is better to rent the bullet proof server and then start with your email marketing campaigns. The server also enables you to upload or download any kind of data and does not list you as spam.

For effective email marketing, one can also buy optedin email list through the online media that can help you to reach out to the target clients. Investing in the right tools would help in making your email marketing campaign all the more effective and cost efficient. You can enjoy a good click through rate with this and would be able to promote your online business better.

Italian Content Writing Services


If you want to get geo targeted traffic and want to reach out to the Italian traffic then you can choose to hire Italian content writing services. Hiring an expert to write the content for your website then you would be able to get the right traffic at your website. The experts who provide with the content writing services can help you to get fresh content for your website and they also make use of geo-targeted keywords which helps in promoting the site. When you aim at Italian traffic then the content writer would use the right keywords which can help your site to get a good ranking with the search engines as well.

When you choose to get the right Italian content writing services then the writer uses SEO enriched keywords in his article which helps the Search engines to identify and pick the content. One can also get articles written through the SEO content writing expert. They can be then submitted to the different article directories and you can get a good traffic through them as well. The article directories helps you to get back links which is also effective and can help you enjoy a better Search engine ranking.

Bullet Proof Servers - Mass Mailers


If you are using email marketing as a promotional tool to reach out to the target consumers then it would be a good option to rent bullet proof servers. The bullet proof servers are very useful when one wants to send bulk mail and is preferred by the people investing in email marketing campaign. Renting the bullet proof server allows the advertisers to send the email to a number of people at once and they don’t have to worry about being listed as spam. When you send bulk mail through normal servers then people may list you as a spammer and in that case the account may be terminated. So in order to avoid this it is best to rent bullet proof servers and then use mass mailers.

The bullet proof servers are more relaxed about their terms and conditions and this is why it is preferred by the people who use email marketing campaign. With Bullet proof servers one can upload and download any kind of data online and does not have to worry about his account being terminated. To use email marketing campaign effectively you can contact an online media company that can help you with the same.

Buying effective optedin list online


Many of the online business owners and advertisers are now choosing the optedin list. It is considered to be a good investment and enables the advertisers to reach out to the right target consumers. When you buy effective optedin list online then you are able to identify the online buyers who are interested in knowing about the products and services that are rendered by your company. The optedin email list thus consists of people who have enlisted their emails or mobile number to get information about the said products and service. You can get the optedin list for email marketing or for tele marketing and make your campaign more effective. It enables you to enjoy a better click through rate on your email market and thus it is more cost effective as well.

If you are planning to promote your brand through direct marketing like tele marketing or email marketing then you can buy the optedin list through a good online media company. You can distinguish the buyers on the basis of their gender, age group and other factor. Buying an effective list also helps you to reach out to geo targeted traffic and get better results. It would make your campaign successful and would make the investment worth it.

Buying email marketing database online

Email marketing is one of the best ways by which one can promote his company online. It enables the advertisers to reach out to wider target consumers at once and inform them about the products and services. However in order to make your email marketing effective, it is important to buy email marketing database online. There are some good online media companies that maintain such database and sell them online. Buying email marketing database through them would make it convenient for you to get a list of emails of people who are interested in knowing about the products and services that you offer.

When you buy email marketing data then you are able to filter out the potential clients and reach out to them specifically. These clients are likely to view your email and visit your site through it. So when you use the right email marketing database then you are able to enjoy a better click through rate and may be able to increase the sales of your products and services. The database is sold by some of the companies that deal online media and they can help you to get the one that focuses on people who are willing to receive email related to the particular product and service

Buying Tele Marketing Data online


If you need to promote your website though tele marketing then you need to get the data first. You can now buy the tele marketing data online and reach out to the potential consumers easily. Buying the data would enable you to define your target consumers and promote your products and services more effectively. When you buy the list through an online media company then you are able to reach out to the people who are actually interested in knowing about your company. So calling them and informing them would make your campaign more successful as you would be to get them at your site easily.

When you buy tele marketing data online then you get list of telephone numbers of potential clients. You can define them on the basis of their location, age, gender and on other basis. Calling the target clients would then make your marketing campaign more popular and cost effective. It is affordable to buy this data online as it is available with the online media companies and can be bought at discounted prices easily. It would be better to first buy the data and then promote your brand through tele marketing and this way you promote your company better.

Mass email marketing Solutions


Using email marketing solutions in your ad campaigns means sending bulk email to the masses. In order to use email marketing effectively you need to make sure that you use the right mass email marketing solutions so that you are bale to reach out to target clients. It would enable you to promote your online business to a wider audience and get better quality traffic at your site. So if you need mass email marketing solutions for your site then you can contact an online media company that deals with email marketing solutions. They can help you design your email ads and can also provide you with optedin email list so that you can reach out to the target consumers. You can buy email traffic through them and can also look for bulk email sending software so that you can send your email to all the target consumers at once. Renting a bullet proof server is also advisable as it would help you to avoid being labeled as spam and is more effective. It is best to hire professionals for your mass email marketing solutions as they would ensure that the campaign is effective enough and gets you quality traffic.

About core email advertising


Using email advertising as the core tool for promoting your online business can be very beneficial and help you to get the desired traffic at your site easily. But for this you need to make sure that you choose the right kind of email campaign that can help you in promoting your company. It is best to choose target based email marketing solutions which can help you to reach out to the right candidates. You can contact a good media company for this which can help you to get the right email marketing solutions. They can design the packages for you and also help you to get geo targeted traffic. So if you need to reach out to consumers from a specific region then you can choose them for your media campaign. You can buy email traffic through these companies which would help you to contact the people who are actually interested in knowing more about your website.
The companies that provide with email marketing solutions can not only help you to get the opted email list but can also provide bulk email sending services so that you can send the mail to number of people at once. They can also design the email ad so that it is impressive and can help you get more traffic at your site.

Role of effective email marketing in media campaigns


Email marketing solutions are quite popular with the advertisers who are looking forward to get better quality traffic at their website. They therefore opt for the email marketing packages which can promote their website and help them to get quality traffic. Using effective email marketing in your advertisement campaign is considered to be very advantageous and would enable you to reach out to the target consumers efficiently. You can use email advertisement to let them know about your new products and services and get attract them to visit your site and know more about the same. It is a form of direct marketing that has a good impact on the advertisers.

When you choose email marketing then you are able to reach out to target consumers personally and ensure that they notice your email ad. For making the campaign ore successful it is best to buy email traffic wherein you can buy an optedin email list and reach out to people who are likely to be interested in your products and services. This would help you to enjoy a better click through rates and promote your brand better. The companies that deal in email traffic can also help you design your campaign so that it is effective enough.

SEO Content writing services - Your websites first impression


Impressing your costumer’s with your website is very important in order to get them to visit your site again. For this it is important that the content that is there on your website is attractive enough. Using SEO content writing services can therefore turn out to be very effective and help you to get quality traffic at your site easily. When you choose to get professional SEO service then you are able to get a good ranking with the search engines also and this can further help you get better traffic at your site.

The SEO content writing services can be hired to get better content at your website. You can also use it to for article marketing and it would enable you to get the right traffic at your site. The SEO articles are written by the SEO experts and they make sure that it appealing enough and are impressive as well. They try to provide you with fresh content that is SEO keywords enriched so that the site can come up on the organic search result as well. Using the SEO enrich content helps you to improve the ranking of your website and would thus help you to get quality traffic at your site easily.

Variable to use for source id tracking

variable which you need to use inorder to capture source id is %sid%

so, it will be inserted like https://website.com/?sourceid=%sid%

here value of traffic source id will be passed to client source id variable.

Content writing services - important part of web development


When it comes to web development and promotion, one can not ignore the advantages associated with the content writing services. When you include article writing in your campaign then you are able to draw better quality traffic for your site. The online media company that deals in content writing services would be able to provide you with SEO enriched content. They make sure that the content that they provide to you is of good quality and is fresh. Using this kind of content for your website which includes the right keywords would help your site to be listed in the organic search result and you would get to enjoy a good ranking with the search engines. Using the content writing services in article directories would help you to get target traffic at your site and promote it more effectively.

Hiring offshore content writing firms for this may help the advertisers to get better quality work at a very low price. They can help you to get other kinds of advertising tools also which can promote your brand effectively and help you get the right kind of traffic at your site. The content writing services are economical and are considered to be very efficient in promoting your company.

Offshore Content writing solutions - providing a better quality driving services


Using offshore content writing solutions can turn out to be very efficient and can help you to get good traffic at your site easily many of the online businesses are using online marketing tools that can help them to promote the site and reach out to the target clients. Article writing has picked up a lot of popularity in the last few years and is used by many of them. If you feel that the content writing solutions offered by the companies in your own country is expensive then you can choose offshore content writing solutions. Hiring the offshore companies would help you to get fresh content for your site and this can turn out to be a better investment. The offshore companies may provide you with better quality driving services at a lower price and this ways you can advertise your online site to the target consumers better.

Hiring an expert for the content writing solutions is better as they would provide you with better SEO enriched content which would not only promote your brand but can also get you good ranking with the search engine. You can contact a good offshore online media company for this and they can advertise your brand better.

Offshore content writing solutions - a better alternate for foreign clients


Getting quality traffic at your website is considered to be important for the success of any online business. So people are now choosing the content writing solutions which are considered to be quite effective. But if you are finding it to be expensive then you can try offshore content writing solutions. This implies that you can hire an offshore company to design your campaigns and provide you with content writing solutions. The prices of the service might differ than what is charged by the writers in your own country. This way the offshore content writing solutions are considered to be a better alternate for the foreign clients.

Article writing services have become quite popular as it helps the online websites to get better quality traffic. So if you are planning to include article marketing in your campaign then you can look for offshore services that can help you to good articles promoting your site. You can contact online media site that deals in SEO based content solutions and provide them to offshore clients. Hiring an offshore company would also enable you to fresh content and using them will enable you to get a better ranking and more quality traffic easily.

Offline Billboard Advertising in US


Advertising on outdoor billboards can be quite efficient as they are able to catch the passer-byes attention easily. So if you are targeting at people at a specific place in the US and need to reach out to US clients then offline billboard advertising or the outdoor billboards advertisement cane be effective. The billboards used in this case are very big in size so that people can notice them easily. The text size is large enough so that the people driving by it can read it without straining their eyes. The bill board ads can be placed at a specific location or you can also opt for the bus bill board advertising which is economical and is gaining a lot of popularity in the US.

In order to use offline billboard advertising in US, you can contact a company that rent out the bill board space. You can then rent it and reach out to the people easily. If you find the offline billboard advertising to be beyond your budget then you can try choosing the online advertising that can help you reach out to the target consumers. Choosing geo targeted traffic would enable you to make your campaign more successful and would enable you to reach out to the target clients.

Popunder advertising, core of display ads

Using display ads for promoting your online business can turn out to be very profitable. But investing in the right kind of display ad is also very important. So if you want to get good quality traffic at your site then you can invest in popunder advertising which is considered to be the core of display ads. The popunder ads are considered to be eye catchy and more appealing as compared to the other kind of advertisement. You can choose to invest in contextual popunder ads that enjoy a better click through rate and can turn out to be a good investment.

Many advertisers prefer to buy popunder advertising traffic for their website as it helps in making their website more popular. In order to make the ad campaign successful it is important then the campaign is designed efficiently. A popunder ad which is relevant to what the user may be interested in is bound to get more traffic. Choosing the right display and graphics for the ad also plays a major role in attracting people to the ad. So you can contact an online media company who can help you design your popunder ad and can get you good traffic easily. 

Online display media ads, cheap branding solution


Branding your online business is important to get the right amount of traffic at it. If you are worried about the expenses then you can relax now. With online display media ads, the advertisers can now look forward to get cheap branding solution that can popularize their website easily. The display media ads are economical to invest in and are noticed by the target consumers as well. You can choose banner ads, popunder ads or other such options that are quite efficient in reaching out to the target consumers. Email marketing can also be considered for advertising your online website as it can reach out to the target consumers efficiently.

If you are planning to invest in email marketing then you can buy email traffic through the online media company. Buying the target email traffic would allow you to advertise your site to people who are likely to be interested in your products and services. They would be clicking on the emails to know more about the website and this ways you can make your advertising campaign more successful. Using the right kind of display media ads would help you to promote your website better and get you better traffic at it.


What is 404 Error?


Sometimes when you enter a URL in the address bar and try to open then you may have seen a message saying 404 Error or Not Found. This is an HTTP error message and is basically a standard response code from HTTP server. The message indicates that the URL request was sent to the server from the client but the server was unable to open it. The 404 error message is different from the Server not found error code. In the latter, the client’s request is not sent to the server.

When you get a 404 error code then it may simply imply that the requested URL is not available temporarily. You may however try opening it again and may be able to open it. The error can appear if the client has mistyped the URL. If the message says ‘Not found’ then the server may not have been able to find the URL but when it says Error 404 their may be an error from the user’s end. Sometimes the HTML page may mention Error 404 and Not Found as well. In such case the possible reasons are mentioned so that you can check and search for the URL again.

What are whitelisted Servers?


White listed servers refer to the list of servers that have been approved by the authorities.
These servers are considered to be of good quality and are preferred by the user as the whitelisted servers also manage to enjoy a good reputation. A whitelisted server is safe to use and updated as well. They make use of the latest technology which makes it easy for the users to use this server. When you use a whitelisted server then you also don’t have to worry about spamming. These servers use special software that prevents the virus from getting into the server and then into your system. Most of the brands therefore prefer to use the whitelisted servers and you can find the good ones using them.

So if you want to get good clients then you need to make sure that the server you use for your site is a trusted and approved whitelisted server. Using this would help you to forget about spamming and make your website more efficient. The users would also trust your website and would visit it again and again. So if you are hosting your site then make sure that you choose whitelisted servers for the same.

What is viral marketing?


Viral marketing is quite prominent these days and refers to the marketing system where the marketer uses an individual to promote his message. This is done through emails or through the social networking sites these days. The latter is more popular and effective in the present times and word of mouth is also used for promoting the site. For instance, if you like a certain page on a social networking website, then the ad for that site is replicated and shown to everyone who is there in your friend list. Similarly sometime the advertisement is given by the mail service that you use and whenever you send mail through that then the ad is sent out to your receiver. This way you become a host and help the site to promote it. Many of the adv4rtisers use viral marketing in their campaign as it is very cost effective and can reach out to wider consumers easily. Initially hotmail used viral marketing through its email service to reach out to more people. Since then it has evolved and the advertiser uses different hosts to promote their website and get more clients. With the popularity of Social Media, the viral marketing has also developed and is quite successful.

Define traffic?


The traffic is an important element for any website on the internet. The term traffic denotes to the number of people who visit a website and cine the websites exists for these users, it is important to get a good traffic. When a site gets a good traffic then it is also able to promote its own products and services and get better revenue. It is therefore very important to use the different tools available to you that can help you to get a better traffic and increase your revenue. A good traffic can also help a website to get a good ranking with the search engines and again reach out to more people. A healthy traffic indicates a success of the site and you can turn the traffic into potential clients. The term target traffic refers to the target consumer that one wants on his site. For instance, a shopping website would like to target at shopping traffic.

If you are not able to get good target traffic at your site then you can use online advertising that can help people to know about your site. It would improve the amount and quality of traffic that you receive and is quite fruitful. On the other hand if you have good traffic then you can be a publisher and earn revenue by advertising other sites on your webpage.

What is 302 redirects?


302 redirects is a temporary redirect status which is also a web server function. As per the function, an URL is directed to a new one through the temporary 302 redirect. It is basically a way by which the HTTP redirects the client to a new location for a temporary period. For instance if a client is visiting site and the content have been moved to page b for the time being then this is 302 redirect. The move is not permanent and therefore for future purpose the user should go to page an only. The 302 redirect is performed directly by the browser and the user doesn’t have to do anything. He can enter the original URL of the site on the address bar and the browser would take him to the temporary address on its own.

The move is temporary until the original URL is reestablished. This is why the user should keep checking the original webpage time and again to see if it has been reestablished. In this case the content would again be shifted to the original site and would no longer be available at the redirected site. Apart from 302 redirects, other kinds of URL redirects are also there and can be implemented by the different sites.

What is spider?


Spider here refers to a bot or a Crawler which is a computer automated software used in the internet. The spider is used by the search engines to get information and a copy of the different pages that exist online. The system helps the search engines from indexing the sites that are related to the users search. The spider works just like a Robot where it functions on a given instruction in case of web spider, it basically crawls over the millions of pages on the internet and captures the text data and stores it with itself.

As a user when you go to a search engine and enter keywords, searching for information on it, then the crawler or the spider only helps the search engine to get you the listing. It is not possible for the spider to check all the available websites together so it is best to make use of SEO and other tools that can help the spider to notice your site and capture it. it can then only add your name to the listing and indexing. Since the spider captures text, it is important to use the right keywords and tag the images appropriately so that they may be captured by it and stored for later use.

What is skyscraper?


Skyscraper in terms of the internet refers to internet advertisements that are used by a number of websites. The advertisement in this case is in the form of vertical column and represents a skyscraper, thus the term skyscraper ads. They have a narrow width and vertically longer. Sometime their height may range from 500 pixels to 800 pixels also while the width is maintained between 120 and 160 pixels. Earlier there was no standard size for skyscraper ads but now the IAB has defined the skyscrapers size and has given a standard size so that the advertisers can design their ad according to it. There are two kinds of skyscrapers ads- normal ads and wide skyscraper ads. While the size for standard ad is fixed at 120X600, a wide skyscraper is 160 X 600. With the introduction of standard sizes, the popularity of skyscraper ads grew and they are now widely used by online advertisers. They are referred to as skyscraper banner ads and are a part of display advertisement. One can add buttons and graphics to this ad to make it look more alluring and can easily reach out to the target consumers. to get a good skyscraper ad for promoting your business you can contact an online media company which can help you with the same.

What are rich media ads?


When you see online ads, you might have come across ads that have videos and graphics playing in it. These are called as rich media ads. The rich media ads make use of interactive media and this is why it is referred to as rich media ad. It includes videos and audio which start playing when a user moves the mouse over them or clicks on the ad. This term was first used by Intel and they are considered to be very popular with the users.

In Rich media ads the advertiser uses interactive ads in the form of video, animation, audios etc which manages to catch the user’s attention easily. Such ads are known to get better response from the viewers and this is why the advertisers try to use them in their ad campaign. Clicking on the rich media ads plays it or at times it also takes the viewer to the advertised website. In some cases the video or sound may start automatically and this may not be liked by the viewers. Repetitive ads are also avoided by the user and the page also takes a little time in opening. So it is better to choose the rich media ads that are operated manually by the user.

What are push ads?


The advertisement that is pushed towards a user even when he hasn’t asked for it is called as push ads and is prevalent in all kinds of media channels. For instance, when we browse through a magazine then we may see a number of advertisements there. We didn’t ask for the ads but they are still there and re noticed by us. The magazine gets its finance from these push ads only and this is why they use them. The advertisers use the push ads to reach out to the smaller group of people who may find the push ad to be useful for him.

Over the internet also push ad is very much dominant and can be seen in the form of banner ads, popunder ads etc. the internet user do not ask for these ads but they are still advertised to them. The push ads are considered to be important by the advertisers as it helps him to approach the target consumers and helps him to build a good brand image as well. Using the push ad on another web page enables the advertiser to draw traffic from that page and advertise his own website efficiently. Spamming is also a part of push ads where the mail is sent to the user even when he hasn’t subscribed to it.

What are proxy servers?


The proxy servers refer to the servers that link the clients and the web server and are very important in web world. When a user sends in a request to a server, the proxy server reads it first and acts on it. It manages the traffic on the network and ensures that it is fast. For this is reads the user’s request and caches the pages that are popularly used by the user. This way all the information from the page is not downloaded again and it helps the user to open the site at a faster speed. It then uses the web server only when the user needs some new information and helps in reducing the web server’s load.

Some of the companies also use the proxy servers for logging purpose to maintain a record of who logged when and for how long. It is also known to censor or block the site that the user wishes to avoid. Thus it can be placed on the user’s computer directly and he can put parental control or security control on it to make sure that his personal information is safe. Thus the proxy servers have a number of benefits and are therefore considered to be very important.

Server Location and time zone

Adserver Location: Germany
Timer Zone: Central European Standard Time (GMT +1)

Please make sure you keep in mind that you make all day parting settings based on above time zone, while selecting and scheduling campaigns.

You can cross check this timings inside your logins area aswell.

Serving Time Zone.

What do you mean by display advertising?


An advertisement on display, which is visible to the people, is called as a display advertisement. It is very popular with different medias and is especially more so with online marketing. The different kinds of display ads are used by the online businesses to attract the target consumers to their own site and get better traffic. These ads are considered to be effective as they are noticed by the target consumers and are interactive. Click on the display ad diverts the user to the advertised website and helps the advertiser to get quality traffic. Different kinds of display ads are available to the advertiser and he can choose them to get better traffic. The main thing here is that the ad should be advertised efficiently and should be attractive so that more people get to notice it and may visit the same.

Using contextual display ads in the form of popunder ads, popup ads, banner ads etc is very effective in promoting one’s website. The advertiser needs to use attractive videos, graphics and text which can help him to draw the user’s attention to his own site and get him to his site. He can then turn the visitor into potential clients and make the display advertising campaign more successful.

What is meant by Demographics?


The term demography related to statistics which are based on population of a particular place and is used to categorize on different basis. In terms of internet demographics refer the statistical data related to the internet population. It helps you to understand and measure the kind of the visitor’s that visits a particular site on the internet. It is considered to be very important for the online businesses as it helps them to determine their target audience and use the marketing tools which can help them to reach out to them. The internet surveys are considered to be very important and efficient as it helps the website owners to understand the internet audience and get the right demographics about them.

Using the internet demographics helps the website owners to get to know more about the internet users. . It is especially very useful for an upcoming website as it allows him to understand the market better and use the right tool according to it. The demographics helps the website owners to understand people’s social behavior and preference. For instance, the internet demographics show that a higher percentage of teenagers visit the social media sites as compared to people from other age groups.

What is crawler?


The crawler or Spider or a Bot refers to a special computer automated system which is generally used by the search engines for indexing the relevant sites. The crawler crawls over the different kinds of web pages and copies the content and stores them. When a user looks for a specific keyword then the crawler looks into the storage and provides the search engine with the relevant information and that too without taking too much time. The crawler mostly goes through the text of the site only and is able to capture that and store it in its own database. It also crawls over the website that it has covered in the past and checks it for new developments and changes and then acknowledges the same. It is very useful for the search engines and for SEO purpose as it makes the search engine’s work faster and more efficient.


Apart from the search engine crawlers there are others kinds of BOT or crawlers also which may work on an altogether different set of instruction. For instance, the crawlers may be used someone to simply get a list of email addresses which are then used for spamming. Until and unless the website is not crawled it may not show up in the search engines result and this is why it is considered to be very important. 

What is cookie buster?


Cookies are text files which stores particular information on the browser that can be used again. it is harmless but the hackers and spy ware may however use them to add virus to your system or to get important information about the user. If you want to avoid this then you can use the cookie buster, which is special software. The cookie buster blocks the server from placing a cookie on the user’s browser or computer. Using the software would help you to maintain your privacy and does not allow the websites to track your activities online or to get information about you.

When a user visits a website then the web server sends some of the information related to the user to the web browser. This information is stored in the form of a text file which does not affect anyone. When the user visits a website belonging to the particular web server then it retrieves the information from the cookie to understand the user’s preference. So the text cookie file does not harm the computer or gets it infected. But if a hacker or spy ware software gets hold of the cookie from your computer then that can cause harm to you. This is why the cookie buster was introduced that prevents the browser from saving the information on your computer.


Redirect / Popup / Popunder Campaign setup

Which Creative type to choose while i have to setup Popup/Popunder / Redirect Campaign - where i need traffic on a specific URL.


You have to Choose - Redirect DATA and click Next..



ASP website Development services


If you need a dynamic website for your online business then you can choose the ASP website development services. ASP refers to Active Serve Pages and is a script that is used for developing the websites. The script is generally used for heavy website as the script can control it efficiently. This script was developed by Microsoft. Some of the ASP based websites are considered to be faster and you can thus choose this script for your website. if you need to get a new website then you can choose a company that provides with ASP website development services and ensure that it runs smoothly enough.

Some of the companies that provide with web development services also offer online media deals which can help you to promote your website. It provides you with good advertising and marketing tools that can help you to reach out to the target consumers and get a good traffic at your site. The web developer can suggest the right scripting language and the advertising campaign for your site which would ensure that it enjoys a good ranking with the search engine and can help you to get good business. You can then turn the traffic into potential clients and thus get a good result through the ASP website development services.

What is cookie?


The cookie here does not refer to the eatables ones but to the text files that are stored on your computers. The text files or the cookies are sent by websites that you visit and are stored on your computer at a specific location. These cookies are also referred to as web cookie, HTTP cookie or browser cookie. The web server sends the cookie to your web browser and it is retrieved every time you open a page from the particular server. It helps the server to identify the user with the help of the retrieved cookie. For instance, when you visit a website that asks you to fill an online form then the information is sometimes stored in the text file or cookie. Whenever you visit a website which is related to the particular web server then you don’t have to fill similar forms the information is retrieved from the cookie. It is mostly used to store a user’s id so that when he visits the website again he doesn’t have to retype it again.

The cookies can not essentially harm your computer or infect it with virus and are considered to harmless. However, hackers and spy ware software can get these cookies from your browser and use the information to invade into your privacy.

What is fraud click?


Advertisers who use PPC advertisement in their campaign may be aware of fraud click or click frauds as they are commonly called. It refers to a fraudulent practice where software is used that clicks on the PPC ads on its own. The click is recorded by the advertiser and the publisher but it does not really help the advertised site to get any real traffic. an advertise uses the PPC ads to each out to the target consumers and inform them of his site so that it may help him to get better traffic as well. But when the publisher uses the click fraud software on the ad then the software clicks on the ad automatically but the site doesn’t get real traffic. The click is registered by the site and the publisher gets to earn revenue. The advertiser may however face a loss in this case as the ad campaign as efficient as it seems to him. To avoid click frauds and get genuine traffic on your website it is best to use advertisements with cookies. It helps you to register the unique visitors who visit your site and helps you to get genuine traffic only. Using Cost per action ads can also help the advertisers to avoid the fraud clicks.

Adding Creative - Redirects

Here we go with step by step procedure for the same:-

Click on the Creative Link
Click on the creative Link under campaign to open Creative setup process.







Choose Campaign Type
Based on what kind of campaign choose from Drop down.

For Popunder/Popup/Redirect - where ads are to be served to a URL, Choose Redirect Data

We use this for mobile app redirects aswell.

Setup for Redirects


for Redirect Campaign setup.
Write Campaign Name, Target URL & URL.

Let the other values be default and move to next step.


You need to choose targeting, etc if in case you want this creative to be targeted in different way, otherwise default Campaign targeting settings will apply to it.








Setting up Advertiser Campaign


Login to your account , inside advertiser account you can see campaigns tab , click on there.

Advertiser panel

Click on the Tab Campaigns to see various campaign setup and monitoring options.











Steps for Campaign setup

* All Mandatory Setting fields are in RED to ensure quick setup.

A Tab - General Set up
general campaign setup 
Campaign setup General Tab
1. Enter Campaign Name           
2. Select Campaign Status.         
    Choose Ready -Go live on approval 
    Active       -  Live                          Deactivate - Paused               
3. Start Stop dates.
4. Enter email id for reports and select freq. of email for campaign reports.




B TAB - Delivery Set up

Delivery Setup
1. Planning - Keep delivery Open
2. If target not reached - Stop or Continue?

Select Continue, to continue campaign beyond stop date. if undelivered campaign and you want to stop with partial delivery, click on Stop.
3. Priority: Choose from 1 to 5, 5 is highest.
4. Day Time Distribution: Even/ASAP
5. Period Distribution: ASAP/Even/Optimized.
6. Delivery Schedule - This will open up option to choose from delivery slot from 7 days x 24 hrs. So, you can do exact targeting based on time.
7. Creative Rotation: If you have multiple landing pages or banners you can use this feature to optimize based on CTR, eCPM or Actions.
8. Post view Tracking.


C TAB - Pricing Set up

* Please note for bids ' , ' is used for decimal separator. So 0.75 cpm bid will be inserted as 0,75

Please note Min CPM Bids: $0,50 - for campaigns to trigger.  

CPM Section - Price setup
Select check Box on CPM before discount.
Select 15% Agency Commission if you are an agency, and 2% Cash Discount if applicable for you. Remember this will lower down your effective bid on publisher end effecting you effective spend, and is usefull only if you are an agency.

Views Booked: Mention total no of impression for the campaign
Max views: Max daily impressions per day



CPC Banner Campaign Price setup



Choose these settings same way like CPM settings, if you want to RUN a CPC Banner Campaign. Please leave them unchecked for Popup/Popunder Campaigns.









 Select Max Daily Spend Budget in USD.




D TAB - Targeting Set up

Invert Option allow you to Targeted everything else other than which is selected. Example in geo targeting when you choose Target Country India with invert option, it will target all countries except India. It works in same way with Carrier, Device, Speed, IP and other targeting options.

Geo Targeting Section

Choose which Country / City / State / Region. You would like to target



ISP/Carrier Provider 3G/4G targeting

Network Provider Targeting - Carrier Targeting option for Mobile Inventory and ISP targeting for Desktop.


Network Speed targeting 

Choose which network you want to target based on speed, choose from Analog / Modem, DSL/Cable, Company netowork & Mobile Network.

Profile Targeting


Select from options to targeted user or audience based on different profiles.


Browser targeting

Target users based on different browsers. Amazon, Chrome, Comodo, Firefox, IE, MIUI, Opera, Safari, UC and more.
Device targeting






Target Traffic based on devices they are browsing, Desktop, Smartphones, Tables and smart TV's.
Selected IP's or Range Targeting





Target traffic based on specific IP range or set of ips.

Language Targeting


Choose language you would like to target.

OS Targeting




Choose Operating System you would like to target, choose from windows (various versions), Android, Apple iOS, Apple Mac OS, Linux, Symbian and more..

Traffic Type targeting




Target Mobile Web based / InAPP inventory.
Retargeting old converted audience, and parameter targeting.




other than this, Domain URL, Keyword and App Targeting options are also available in beta testing mode.


E TAB - Optimization Set up

Freq Capping Optimization


Optimization mainly has to do with the Freq cap settings.
you can setup freq cap you prefer based on your campaign requirement, standard freq cap is 1 visit per 24 hrs, 1/24H.















Once Campaign Setup is done, we need to setup Creative for this campaign. 

cpanel is available in how many languages

cPanel is available in 10 different languages, Client can choose this option from

My Settings --> Contact Info.

languages
Select Language
you will see these options, when you click on the Contact info language option tab.


Advertiser Account

Once your account is approved and you login to your account, please make sure to update your contact info and other necessary details.



advertiser info
Advertiser Account - Contact details section.
Username*:
Password*:
First name:
Last name:
Company:
Address*:
ZIP code*:
City*:
Country:
Phone:
Fax:
Email*:
Language: 10 different languages available for clients.
Report email: email reports frequency


How do i Login to Self Serve CPM Platform?

Error message on signup

If in case you see error message on signup request, this means there is some problem or mistake in details you are submitting, which can be formatting errors, or may be use of unrecognised special characters aswell at times.

Feel free to drop us an email or contact our support team for instant support. we will help you with the signup process.

Click here to send email.

How do i Signup for Publisher Account?

Visit our website home: https://onlinemediadeals.com

publisher signup
Click on Publisher Signup Button

publisher signup form
Fill in Signup form and hit SUBMIT.























Mandatory fields: Name, email, phone, username, password.
Optional fields: Skype ID

Once we receive your query, one of our team member will get in touch regarding the publisher account approval.