If you need to promote your online business then there are a number of online advertising models available to you and you can choose the one that matches your requirement. If you want to reach out to the masses then investing in media tools like email marketing and tele marketing can be effective. It is considered to be an economical and effective way by which the advertisers can reach out to the masses. If you want it to be more effective then you can buy related database online which would help you to reach out to the target consumers. The email marketing and tele marketing is a part of direct marketing where the advertiser reaches out to the target consumers directly.
Using display advertising is another way to promote your business online. This is a form of affiliate marketing where the advertisers need a publisher to advertise his site and send traffic to it. In display ads you can use banner ads, popup ads, popunder ads and other forms of advertisements that can help you to advertise your brand to the masses and get quality traffic. It is an indirect form of marketing. For effective marketing you can contact and online media company that can provide you with the right solution.