Adware software is used by many of the online advertisers as it enables them to identify their target consumers and get better quality adware popunder traffic. The adware software helps in promoting contextual advertisings and makes it more efficient. This is why it is preferred by much online business and is used in their ad campaign.
The adware software is basically downloaded in the user’s system and is attached with free software that the users may download online. The software then monitors the user’s activity and understands this browsing pattern. This information is stored by it and is sent to an adware platform which then scrutinizes the information and categorizes the user accordingly. It identifies and categorizes him on the basis of his interests and then they only display popunder ads which are of interest to the particular user. This is how they maintain the database also and one can use it for effective online advertising. It enables the advertisers to draw quality adware popunder traffic at their site and makes the campaign more effective. The adware popunder ads can deal with the popup ad blockers and can promote the website to the target consumers so that they may know more about it and visit the site.