What is SEO?

SEO refers to Search engine optimisation and is an important part of online marketing. Any business that is functioning online needs good traffic. The search engine helps him receive the traffic which refers to the people who visit your website online. The number of visitors that you receive at your site is important but more than that it is important that you receive quality traffic. Quality traffic means visitors who are interested in your products and services. High quality traffic helps you to get a higher number of target consumers and you can look forward to more sales through it easily.
For good SEO it is important that you use the right kind of keywords and are promoting your business online as well. To understand how it works, you may have used various search engine for searching for something on internet. The words that you use are keywords. For instance, when searching for organic fruits, you may often search for the term ‘Organic fruits in Italy’. This is the search engine keyword that people use. They may also use other such keywords to filter their search better. When you choose a good SEO it helps you to get featured in the listing that is given by the search engine. SEO helps you to get a better ranking in the listing as that helps you to get more traffic easily.