GDPR refers to General Data Protection Regulation that
offers protection for data to an individual in Europe. It is a new data privacy
that was introduced in 2018. This is applicable for people in Europe. If you
are advertising or trying sell products and services to people based in Europe
then the GDPR rule would be applicable.
So if you are using facebook advertising in Europe then you need to
advertise as per the GDPR. However, you need not worry as Facebook targeting is
designed as per GDPR.
It enables you to reach out to the target consumers and
promote the business to them and collect their data. However, you need to be
transparent and may need to obtain consent from the target consumers. This is
especially applicable if you are using Facebook pixel advertising for promoting
your business to the target consumers.
Getting the consent from the target consumers is not tough
and you need to inform the people about your intention. You need to let them
know why you are tracking the data, what is being tracked and how. If they
agree then you can collect the data through facebook advertising. So your ad
should carry the consent and you can use it reach out to the Europe base
consumers. To know more get in touch at www.onlinemediadeals.in