Back linking is an online promotional tool by which the website owners can get traffic through affiliate marketing. In this kind of ad their website link is given on another webpage so that the traffic can be diverted to the advertised site through there. In some cases the advertisers may have to pay to the publisher for publishing their link. This is called as paid back links services and is very effective. Many advertisers rely on the back link service to a good traffic on their web page and find it to be very effective. Using paid back link services not only help the advertiser to get better traffic but also help in improving the search engine ranking. This is why many of the website owners use these services to get better traffic at their site and for promoting the same. In some cases instead of paid back link services, the advertiser can choose a two way service where he can publisher the publishers link instead of paying him. This way the sites can share the traffic and help in promoting each other’s website. Submitting your link with the article directories and other directories that maintain back link can also help you to get a better traffic at your website.