Retargeting refers to behavioral
retargeting which is one of the online marketing tools that are being used by
many websites. The basic aim of retargeting is to turn the traffic into
potential costumers. When you use online advertisement then you may be able to
draw traffic at your website but most of them leave the site without making any
purchase without subscribing. So if you want to earn costumer then you can use
retargeting and focus on the people who visit your site but do not subscribe.
When you use retargeting then a code is placed on your website and when a
visitors visit your website then a cookie from the site is placed in his
computer. It helps you to determine the target visitors and build a list based
on them.
Once you have a list of potential customers
based on the cookies, you can use retargeting under which your website’s
display ads are shown to the visitors again and again. This reminds the
costumers of your brand again and again and the chances of them subscribing to
your site may increase. This is why many of the websites are now choosing
retargeting to get quality traffic at the site and it also helps them to
increase the sales of their products and services.