Retargeting refers to behavioral retargeting which is one of the online marketing tools that are being used by many websites. The basic aim of retargeting is to turn the traffic into potential costumers. When you use online advertisement then you may be able to draw traffic at your website but most of them leave the site without making any purchase without subscribing. So if you want to earn costumer then you can use retargeting and focus on the people who visit your site but do not subscribe. When you use retargeting then a code is placed on your website and when a visitors visit your website then a cookie from the site is placed in his computer. It helps you to determine the target visitors and build a list based on them.
Once you have a list of potential customers based on the cookies, you can use retargeting under which your website’s display ads are shown to the visitors again and again. This reminds the costumers of your brand again and again and the chances of them subscribing to your site may increase. This is why many of the websites are now choosing retargeting to get quality traffic at the site and it also helps them to increase the sales of their products and services.