Advertisers who
use PPC advertisement in their campaign may be aware of fraud click or click
frauds as they are commonly called. It refers to a fraudulent practice where software
is used that clicks on the PPC ads on its own. The click is recorded by the
advertiser and the publisher but it does not really help the advertised site to
get any real traffic. an advertise uses the PPC ads to each out to the target
consumers and inform them of his site so that it may help him to get better
traffic as well. But when the publisher uses the click fraud software on the ad
then the software clicks on the ad automatically but the site doesn’t get real
traffic. The click is registered by the site and the publisher gets to earn
revenue. The advertiser may however face a loss in this case as the ad campaign
as efficient as it seems to him. To avoid click frauds and get genuine traffic
on your website it is best to use advertisements with cookies. It helps you to
register the unique visitors who visit your site and helps you to get genuine
traffic only. Using Cost per action ads can also help the advertisers to avoid
the fraud clicks.
