An advertisement on display, which is visible to the people,
is called as a display advertisement. It is very popular with different medias
and is especially more so with online marketing. The different kinds of display
ads are used by the online businesses to attract the target consumers to their
own site and get better traffic. These ads are considered to be effective as
they are noticed by the target consumers and are interactive. Click on the
display ad diverts the user to the advertised website and helps the advertiser
to get quality traffic. Different kinds of display ads are available to the
advertiser and he can choose them to get better traffic. The main thing here is
that the ad should be advertised efficiently and should be attractive so that
more people get to notice it and may visit the same.
Using contextual display ads in the form of popunder ads,
popup ads, banner ads etc is very effective in promoting one’s website. The
advertiser needs to use attractive videos, graphics and text which can help him
to draw the user’s attention to his own site and get him to his site. He can
then turn the visitor into potential clients and make the display advertising
campaign more successful.