The term demography related to statistics which are based on population of a particular place and is used to categorize on different basis. In terms of internet demographics refer the statistical data related to the internet population. It helps you to understand and measure the kind of the visitor’s that visits a particular site on the internet. It is considered to be very important for the online businesses as it helps them to determine their target audience and use the marketing tools which can help them to reach out to them. The internet surveys are considered to be very important and efficient as it helps the website owners to understand the internet audience and get the right demographics about them.
Using the internet demographics helps the website owners to get to know more about the internet users. . It is especially very useful for an upcoming website as it allows him to understand the market better and use the right tool according to it. The demographics helps the website owners to understand people’s social behavior and preference. For instance, the internet demographics show that a higher percentage of teenagers visit the social media sites as compared to people from other age groups.