When you see
online ads, you might have come across ads that have videos and graphics
playing in it. These are called as rich media ads. The rich media ads make use
of interactive media and this is why it is referred to as rich media ad. It
includes videos and audio which start playing when a user moves the mouse over
them or clicks on the ad. This term was first used by Intel and they are
considered to be very popular with the users.
In Rich media ads
the advertiser uses interactive ads in the form of video, animation, audios etc
which manages to catch the user’s attention easily. Such ads are known to get
better response from the viewers and this is why the advertisers try to use
them in their ad campaign. Clicking on the rich media ads plays it or at times
it also takes the viewer to the advertised website. In some cases the video or
sound may start automatically and this may not be liked by the viewers. Repetitive
ads are also avoided by the user and the page also takes a little time in
opening. So it is better to choose the rich media ads that are operated
manually by the user.