The advertisement
that is pushed towards a user even when he hasn’t asked for it is called as
push ads and is prevalent in all kinds of media channels. For instance, when we
browse through a magazine then we may see a number of advertisements there. We
didn’t ask for the ads but they are still there and re noticed by us. The
magazine gets its finance from these push ads only and this is why they use
them. The advertisers use the push ads to reach out to the smaller group of
people who may find the push ad to be useful for him.
Over the internet
also push ad is very much dominant and can be seen in the form of banner ads,
popunder ads etc. the internet user do not ask for these ads but they are still
advertised to them. The push ads are considered to be important by the advertisers
as it helps him to approach the target consumers and helps him to build a good
brand image as well. Using the push ad on another web page enables the
advertiser to draw traffic from that page and advertise his own website
efficiently. Spamming is also a part of push ads where the mail is sent to the
user even when he hasn’t subscribed to it.