Skyscraper in
terms of the internet refers to internet advertisements that are used by a
number of websites. The advertisement in this case is in the form of vertical
column and represents a skyscraper, thus the term skyscraper ads. They have a
narrow width and vertically longer. Sometime their height may range from 500
pixels to 800 pixels also while the width is maintained between 120 and 160
pixels. Earlier there was no standard size for skyscraper ads but now the IAB
has defined the skyscrapers size and has given a standard size so that the
advertisers can design their ad according to it. There are two kinds of
skyscrapers ads- normal ads and wide skyscraper ads. While the size for
standard ad is fixed at 120X600, a wide skyscraper is 160 X 600. With the
introduction of standard sizes, the popularity of skyscraper ads grew and they
are now widely used by online advertisers. They are referred to as skyscraper
banner ads and are a part of display advertisement. One can add buttons and
graphics to this ad to make it look more alluring and can easily reach out to
the target consumers. to get a good skyscraper ad for promoting your business
you can contact an online media company which can help you with the same.
