Many
times one can see two related websites advertising each other’s link. In other
words they have an agreement where both of them have hyperlinks that take the
visitor the other one’s website. This practice is called as reciprocal link and
is considered to be very good for online marketing. It helps in promoting
two-way traffic between website and helps them to get better web traffic. The
links provided in this case is also taken into account by search engines and
can help you to get a good page ranking. As per this practice, the advertiser
gets to be the publisher and vice a versa.
Using
reciprocal link is very important if you want to get better traffic and also
want to improve your ranking with the search engines. When you use reciprocal
link then you can use barter system instead of paying the other website for
advertising your link. This is therefore within your budget and can be good for
your website. The more reciprocal links you create the better response you get.
So in order to benefit through the links you can contact an online media
company that can design the same for you and help you get better result and
better search engine rankings.