The term organic search refers to the list of websites that appear on the search engine when you search for particular keywords. The organic search does not include the advertised sites and only refer to the ones that are relevant to your search.
When you are looking for particular information, then you need to first go to a search engine and enter the keywords related to the information you are seeking. The search engine then provides you with the search results which are related to the keywords are listed out on the basis of their relevance. The result generally includes title pages, brief summary of what the page contains and a hyperlink to the particular page. If the user feels that any of the result listed in the organic search list is related to his search then he can simply click on the link and is taken to the website.
Most of the website strives to rank high in the organic search results and therefore they are considered to be very important. If you need to get good traffic through the organic search result, then you need to use SEO properly. An online media company can help you to design your page effectively so that you may enjoy a good ranking in the organic search.