Banner or web
banner refers to the advertisement which appears on the website. in this kind
of ads, the advertisement is embedded within the webpage itself and is like a
banner that tries to catch visitor’s attention. The only difference is that the
banner is virtual in existence. The main purpose of the banner ad is to
advertise a particular website and get web traffic through it. The ad is linked
to the website that is advertised through it. So when someone clicks on the
banner then he is directed to the advertised site and that is how the traffic
is diverted to it.
The banner ads
that are used on the website are generally from image and may also be using
technologies like flash, java etc. they can consist of text , visuals, sounds
and videos so that they catch the visitor’s attention and direct him to another
site. The website that carries the advertisement earns revenue for displaying
on their site. Mostly the CPC mode or the cost per click mode is used in this
case as wherein the affiliate earns whenever a visitor clicks on the banner ad.
It is an efficient tool that can be used in advertising campaigns and can help
you get good traffic.