Affiliate program refers to a marketing
campaign which is popularly used by the online media. In this kind of campaign
the advertiser advertises his product or website by placing the ad on another
website. The ads placed on the website can be banner ads, click buttons, links,
popunders or any other form of advertising. When the visitor clicks on the ad
that appears on the affiliate’s page, he is directed to the advertised site. in
the case the advertisers has to pay an incentive or a fixed payment to the site
that directed to the web traffic to his site.
Affiliate marketing programs are quite
popular on the internet and are used by a number of websites. Different kinds
of options are available to the buyer under the affiliate program. For instance
he can choose the pay per click program where he needs to pay every time a
visitor clicks on the advertised link. Pay per sale option or the Cost per
action advertising model is also available to the advertisers under which he
only needs to pay when an action is performed by the visitor. This action may
be in the form of sale or registration. The affiliate program is considered to
be beneficial and is economical which has helped in making it popular.