Black Hat SEO or Spamdexing is a type of
SEO (search engine optimization) and is the process of using the different
technique, SEO strategies and other tactics aggressively so that the website
can enjoy a better ranking with the search engine. In this type of SEO, the
person is concerned about SEO only and may not consider whether the information
given on the page is relevant to the users or not. The page may be over stuffed
with SEO keywords and may invisible text that can be read by the crawler. This
kind SEO is not made according to the search engine’s guidelines and is only
focused on SEO.
Using Black Hat SEO for getting quick
financial return is not considered to be ethical and may actually get your
website banned by the search engine. It is best to avoid this kind of SEO
practice as it is fruitful in the long run. It is generally used by people who
just need to get high financial returns and are not affected by being banned
from the Search engines. Thus this kind of SEO is considered by sites which are
looking for short term gains and they use keyword stuffing in the webpage to
appear in the search engine’s result.