The publisher
refers to the person, company or media which shows ads for other companies and
gets paid for the same. For instance, if you place your company’s ad in the
newspaper or TV then the media you choose here is the publisher. In case of the
internet advertisement, the publisher refers to the affiliated website that
displays your ads and sends its own traffic to your website. So if you have a
website and manage to get good traffic then you can work as a publisher and
provide advertising space to the other websites. This would help you to earn
good revenue for giving out the space and would be beneficial for you. This
practice of promoting another website through your site is called as affiliate
marketing.
If you want to
earn good revenue through your site then you can register with the affiliate
networks so that you can come in touch with the advertisers. You can also
contact an online media company that may help you with the same. Different
kinds of online ads can be promoted through your site and this includes popup
ads, popunder ads, banner ads etc. Every time the visitor at your website would
click on the ad he would be directed to the advertised site and you would get
to earn revenue from the advertiser.