In the simplest
form, an advertiser refers to a person who owns a company or a website and uses
advertisements to reach out to the target clients. The advertiser can choose
from the different kinds of media to advertise his company. For instance he can
use television, print ads, radio ads or choose internet ads that can inform the
target consumers of the company. in terms of website, it refers to the website
owner who pays a certain amount of money to another website for advertising the
advertiser’s website on his own site. This is called as affiliate marketing and
the person who advertises the site is called as the publisher.
Advertising and
promoting one’s products and services is very important as that’s how you get
to reach out to the target consumers. The website owner also uses different
kinds of ads to inform the target clients of their products and services and to
get better traffic at their website. It is important to get a good traffic on
your site as that is how you are able to do better business. The advertiser
needs to pay a certain amount to the publisher for showing his ad and fro
diverting traffic to his site. The advertisers can contact online media sites
which can help him to design the right ad.