CPC ads are very popularly used in online media and are a
part of many advertisement campaigns. They are considered to be economical and
effective as they help you to get the right search engine traffic on your website.
The term CPC is the abbreviated form of Cost per Click and is a text based
advertisement module. Text ads or XML ads are used in this kind of ad campaign
and they are based on specific keywords. When a user searches for a particular
keyword on the search engine then these ads are displayed to him. If he finds
them useful then he can click on it and is then taken to the advertised site.
Thus they help the advertiser to get the search engine traffic and also enable
them to reach out to the specific consumers. The CPC ads are easy on the pocket
also as the advertiser needs to pay only when a visitor clicks on the ad. The
price for CPC ads starts from as low as 1 cent.
Many advertisers prefer to use the CPC ads in their campaigns
as it helps them to get the right search engine traffic. It also enables them
to filter the consumers as per the geographical location and be specific.