Using banner advertising in your online advertisement campaign can turn out to be useful as it helps you to reach out to the target consumers and get good traffic on your website. The prospects of banner advertising have been found to be especially good in case of European countries. As per statistics, the CTR or the Click through Rate is higher in European countries and especially for the banner ads. This implies that more Europeans click on the banner ads and thus the advertisers who wish to reach out to the European consumers can use the banner advertisement in his campaign. It is effective and economical and thus the advertisers can include them in their ad campaigns,
The banner advertisement is preferred by the advertisers who wish to reach out to the target consumers and get good traffic to their own site. They can choose from the different kinds of banner ads like contextual ad, video ads, and expandable ads and choose the one that may be apt for their campaign. In this kind of campaign the advertiser can reach out to clients from a specific geographical location also and make the campaign more successful. You can use graphics, videos and attractive texts in the banner ads and make it more appealing.