PPC is the
abbreviated form of Pay per Click and is one of the tools that are used in
online advertisement. In this kind of advertisement, a website advertises
itself on another website in the form of banner ads, floating ads, popunder,
and popup or in other ways. When the visitor visits the host website he notices
the ad. In case he clicks on it then he diverted to the advertiser’s website.
The advertiser then needs to pay a certain amount to the host website for
advertising and for diverting the traffic to site. He only needs to pay when
the visitor clicks on the ad and thus the term Pay per click.
This kind of
advertising tool is very popular with the website owners who wish to reach out
to the target market. They can either opt for a fixed amount system or bid for
a keyword and choose it to advertise their website. In order to use PPC in your
advertising campaign, you can contact a good web development firm that deals in
advertising campaigns and can use PPC for your website. The PPC advertising
makes use of affiliate marketing model and is very effective in reaching out to
the target consumers.