Direct marketing refers to the program,
wherein the advertiser reaches out to the target consumer directly, without
depending upon a third party to promote his company. It is popularly used in
online media also wherein people use different tools to attract the target
clients to their own website. The online marketing can be done online by
sending email, newsletter or by sending special coupons to the target clients
so that they may visit the site and learn about the new product and services.
In case of online direct marketing through emails and newsletter, the company
needs to have a database that can help him to identify the target clients
easily.
To use direct marketing in your ad
campaigns, you need to first encourage your visitors to register themselves at
the website. You can offer coupons, discounts and other rewards so that they
may register at your site. This would help you to get the required database.
You can then send newsletters and direct emails to them which would help them
to know about the new development and the new products that are being offered
by your brand. if you don’t have the required data then you can also contact
the companies that sell database and can provide you with a list of target
client’s emails.