Email marketing campaigns are categorized under direct marketing and is very popular with the advertisers who wish to promote their online business. So if you are using direct email marketing campaigns to reach out to the target clients then you can rent BP servers that can help you send bulk mails. The BP server refers to bullet proof servers that are more relaxed in their terms and policies. The normal servers do not allow the advertisers to send bulk mail to the consumers and in fact it blocks their account if they do so. This is why it is better to rent the bullet proof server and then start with your email marketing campaigns. The server also enables you to upload or download any kind of data and does not list you as spam.
For effective email marketing, one can also buy optedin email list through the online media that can help you to reach out to the target clients. Investing in the right tools would help in making your email marketing campaign all the more effective and cost efficient. You can enjoy a good click through rate with this and would be able to promote your online business better.