Viral marketing is
quite prominent these days and refers to the marketing system where the
marketer uses an individual to promote his message. This is done through emails
or through the social networking sites these days. The latter is more popular
and effective in the present times and word of mouth is also used for promoting
the site. For instance, if you like a certain page on a social networking
website, then the ad for that site is replicated and shown to everyone who is
there in your friend list. Similarly sometime the advertisement is given by the
mail service that you use and whenever you send mail through that then the ad
is sent out to your receiver. This way you become a host and help the site to
promote it. Many of the adv4rtisers use viral marketing in their campaign as it
is very cost effective and can reach out to wider consumers easily. Initially
hotmail used viral marketing through its email service to reach out to more
people. Since then it has evolved and the advertiser uses different hosts to
promote their website and get more clients. With the popularity of Social
Media, the viral marketing has also developed and is quite successful.
