SERP
is the abbreviated form for Search Engine Results Page. It refers to the search
results that the search engine yields for the user. The page that displays the
search engine result is therefore called as SERP. It can include the listing.
It generally includes three kinds of listing – listing that have been indexed
by human, paid listings, and the ones that are searched and indexed by the web
search BOT or the crawlers.
When
a user enters a keyword in the search engine the search engine comes up with a
list of websites that may be related to the keywords and may be useful to the
user. The result page is what is referred to as SERP. It generally contains a
list of web pages which are listed out on the basis of their ranking. The title
of the page, summary and the link to the page is mentioned in the index and the
user can click on it to get to the website which may be relevant to his search.
The
different search engines may have different kinds of SERP listing that may
include sponsored links, images, videos, organic search, maps, contextual
listing or listing based on the search engine’s algorithm.