SEO refers to Search Engine Optimization
and is responsible for the ranking that your page gets with the search engine.
Optimizing it can help your website to enjoy a good ranking and this would help
you to get better traffic at your site. There are different kinds of SEO tools
that are used by the web development companies that help you with this service.
The basic tool that is used is the Keyword SEO where the website is optimized
with the right keywords so that the site is indexed and appears on the search
engine result page.
The next kind of SEO tool that helps in
getting a good ranking is creating backlinks. You can use different products
and create backlinks through it to get a better website ranking.
Then there are on page SEO tools and off
page SEO tools as well. In the former, the website is optimized for a
particular keyword. Special SEO software tools are also available for this
which helps in setting the page and uses title tag, meta tags etc. for
optimizing the same. Using article directories, link farming, right SEO
keywords and other such things can help the different websites to get better
ranking and traffic on their site.