The popup ads are linked with certain website and when the visitor visits the site then the ad pops up on his screen. If he clicks on it then he is diverted to another website and the advertised site manages to get more visitors. So the traffic that comes through a popup ad is called as popup traffic. In order to get better popup traffic it is important to design your window efficiently. you can contact an online media company which can help you with your ad campaigns and provide you with good online media deals.