IAB is the
abbreviated form for Interactive Advertising bureau. The organization is
related to the online advertising industry and they are the ones who set up and
design the industry standards. The IAB conducts research for the online
advertising industry and also provide the advertiser and publisher with legal
support whenever required. The organization sets the guidelines that are to be
followed by the online media companies and advertiser who are involved in
creating and designing online advertisement. The main purpose of the IAB is to
ensure the growth of online advertising and interactive advertisements. This is
why it tries to educate the advertiser and people in the online advertising
industry. It sets the guidelines for them to make sure that no one faces any
problem. It regulates online advertising industry and makes sure everyone
follows. The IAB also conducts intensive research which can help in the growth
of the industry. So if you need to advertise your online business, then you
need to make sure that your advertisements are in adherence to the guidelines
set by the IAB. It is best to choose an online media company who adhered to the
IAB guidelines and may be able to design your ad campaign according to it.
