Click
frauds are quite common these days and are bad for the advertisers who invest
good amount of money in their advertisement campaign. With this they are not
able to get the desired result and the investment doesn’t turn out to be as
effective. Click frauds are related to the pay per click advertisement model
which is one of the most popular online marketing tools available to the
advertisers. In the PPC ads, the advertiser needs to pay a certain amount to
the publisher only when a visitor is directed to his site through the
publisher’s site. With the introduction of click frauds, the advertiser has to
face problem. In this a particular software is used which clicks on the ad on
its own. So the ad is not really viewed by human and the click is still
registered and the advertiser needs to pay to the publisher.
To
avoid click frauds, the advertisers can look for online media company that can
help them to get genuine publisher which can help them to get real traffic on
their website. a good online company may also suggest better advertising tools
so that you may be able to avoid
clicking frauds easily.