Media buy refers to purchasing a particular place in a particular media. It is very important for the advertisers and should be chosen with care as this is what helps them to reach out to their target clients and get better business. A number of factors affect ones media buy. The main factor is the media that is chosen. In case you have a good budget then you can easily choose TV and radio for advertising the company. They are very expensive but manage to reach out to the wider audience. If you have budget constraints then you may prefer other Medias like magazine, newspapers, etc. Many of the advertisers are choosing internet ad space and are opting for banner ads and popunder ads which help them to get to the users.
Another thing that you need to consider with media buying is your target consumers. The space that you choose should be relevant to them. For instance, if you are aiming at children then your ads should appear on TV channels that are popular with the children. Choosing a show that is more popular with them can help you get better clients. In case you are using online advertisement then again you can display your ads or link them with the children website. Considering all these factors would you get you a better traffic at your website and would turn out to be very beneficial for your business.