When a company promotes or markets its
products and services over the telephone then it is referred to as Tele
marketing. In this service the sales person calls the costumer over the
telephone and tries to sell a product or a service to him. In most of the
cases, the telemarketer first collects the information about the customer and
then calls him for promoting a particular product or service.
Tele marketing can be manual or
automatic. In case of manual marketing, a telemarketer calls the customer
directly to inform him of a particular product or service. In case of automatic
Tele marketing, recorded sales pitches are played over the phone. The main
purpose of Tele marketing is to understand the consumer’s requirement and to
initiate sales. The Tele marketer checks the past record related to the
consumer to see what all he has purchased in the recent past. They can get the consumers database through
partner companies, online surveys and through other means. Employing online
media companies can also help advertisers to reach out and identify the target
consumers for their company. They can use different tools to get the database
or can also buy the database through such companies.