RON stands for
run-of-network and the term is related to the online advertising industry. it
is a kind of marketing or an ad buying opting where the advertiser can
advertise his ad on a network of websites instead of choosing specific
websites. The banner ads are placed randomly at different related website. For
instance, if your online business is related to games then you can choose run
–of network and place your ads on multiple gaming sites. The advertisers who
have a low budget can choose the run of network option as it is very
economically and may help them to reach out to the wider audience. It is apt
for website that aims at broad reach rather than target traffic.
If you need better
traffic through run of network then you should advertise your website through
an online media company which maintains a large network and have different ad
categories. This way you can advertise your website on the specific channels
that may help you to get good traffic at your site. This way, if you are
entertainment business then the network would be able to provide you with the
entertainment channel and your ads would then be advertised on the different
entertainment sites and would have a wider reach