CPC is the acronym for the term Cost per click which
is associated with the online marketing campaigns. It is advertisement cost
model under which the advertiser needs to pay a certain amount of many to the
website that advertises his link. The payment is made for every click that the
advertiser receives through the advertised link. CPC is also called as PPC or Pay
per click and is one of the most popular marketing campaigns that are used by
the advertisers. It helps the advertised website to divert traffic to his own
site and helps him to reach out to the target consumers efficiently.
The CPC model is a part of affiliate marketing where
the advertiser gets to draw traffic by advertising his site on another website.
The link is generally advertised by the search engines and other internet
publishers and the advertiser needs to pay them for every click that they receive
through that link. They are basically linked with particular keywords and when
a user searches for the keyword then the advertisement also appears on the
page. The cost in this case is mostly bid based wherein the advertiser need to
bid for a particular keyword or web space and gets it only when he outbids his
competitors.