The term CPA refers to Cost Per Action and is
generally used in online advertising. It is also known as pay per action or as
PPA. This marketing tool is generally used by the website owners who advertise
their website through it. Under this advertising model, they advertiser needs
to pay only when an action in the form of purchase or submission is performed
through the link. For example, if a website user clicks on the CPA
advertisement and then leave the page then the advertiser need not pay
anything. But if the user clicks on the link and then fills up a subscription
form or makes an online purchase through the link then the advertiser needs to
pay the website that advertised the link.
The CPA model of advertisement is considered to be
very effective and is now being used by many website owners. Using the Cost per
action model allows them to avoid click frauds and is therefore considered
better than other advertisement tool. If you are looking forward to get better
traffic on your website then you can contact a company that deals with online
media services and can help you get CPA advertisement in your advertisement
campaigns.